5 Low Ticket SEO Services You Can Sell to Clients Easily - No.1 SEO Audit
Have you ever wondered why when someone falls sick, there is always the need to do a proper check-up or better still “Go and Do Test” Advice pops up from everywhere?
Yes, it's because you need to be sure or at least have an idea of what you're treating before you start the treatment.
Yes that’s the same scenario
So let's talk about the business of the moment.
What is an SEO Audit?
An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. You can sell these services to Bloggers, Website Owners, and Large Enterprise because they are active-based businesses and they generate traffic and leads through SEO.
How Does an SEO Audit Work?
First of all, the purpose of you as an SEO specialist doing an audit of a client is to know the present state of your client's website performance and to make recommendations (If necessary).
So with SEO Audit, You will go through all the areas on the SEO website - from OnPage to Off Page etc.
I know this looks like a lot but don’t be scared, there is an already-built template that can help you out
An ideal SEO Audit includes;
Indexation analysis
Status Codes
Redirects
Page Speed
URL Structure
Robots.txt
XML Sitemap
Canonical Tags
Crawlability
Legacy Domain Issues
Off-page Analysis
Mobile SEO analysis
International SEO analysis
Site Content Structure
Keyword Research and Density
On-page Analysis (Page Titles, Meta Descriptions, Heading Tags)
Images & Video optimization
Internal Linking & HTML Sitemap
…and the list goes on and on. An SEO audit will take you about 1 - 3 days max to complete, Although it depends on the website.
Why SEO Audit is Important to Clients?
Just like I said before, the purpose of doing an SEO audit is to know the performance of your SEO efforts and website in general.
Now it is very common to see things like broken links, Slow Page Speed etc, over a long period, because our clients dont often remember to check all this until there is a drop in traffic. That is why we often urge clients to do an SEO audit at least every 3 -to 6 months
Most clients I have worked with and also at present, use SEO audits to analyse their competitors and close Content Gaps. This gives them a better edge to stand better and perform better than their competitors
So they will always need to get an SEO Audit Service
How much you can sell an SEO audit service in Nigeria?
Uhm basically this is a little bit tricky, But here is the catch
I charge based on the number of URL’s in your website. So basically I Charge between NGN50,000 - and NGN200,000 on a Minimum for an SEO audit.
My SEO Audit services come with a To-do plan based on the results from your website.
For example,
Let's say I look up your content structure and I see you are not using the H1 - H2 tags well. To start with There should be only an H1 tag on a page. All I will do is help you structure your content and improve the readability of your content so your users can have a good web experience. I could include telling the client to add images, more depth in content etc.
Get my All-in-One SEO Audit Template - Just Download and Use
In conclusion, this is one of the easiest services you can sell as an SEO specialist or a digital marketer. I consider it as a low-ticket offer, which can be used to pitch again to get a long-term SEO project.
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