How to Turn your SEO Traffic To Sales

5 Tips for Converting More Organic Traffic

Image Credit: VAR SALES

A significant accomplishment in SEO is drawing quality traffic to your website and associated properties. Pat yourself on the back for being skilled in keyword research, metadata development, user experience, and other areas that boost traffic!


All right, What percentage of the traffic is converting?


SEOs can no longer afford to limit their attention to transactional keywords or depend only on landing pages designed to elicit a prompt reaction.


As education and awareness are the main goals of a lot of the content we produce (or assist in optimizing)—think position pieces, manuals, and how-to blog posts—acquisition rates are typically lower than those of sponsored traffic sources.


That is hardly a reason for accepting low statistics. Brands (or clients if you work for an agency) will push you to improve your conversion rate of visitors to leads and purchases.


SEOs (Search Engine Optimizers) will adore the task and implement these Five methods listed below to make it happen.

1. Play using different in-content CTAs.

You have some alternatives here, whether it's on a landing page explaining a product or service or an article on a website on a related topic. Communication, architecture, location, and aesthetics are all test levers.


For example, you may place text-based CTAs near the top of a blog article, image-based CTAs in the middle, or button CTAs wherever in your content. Create a clear testing strategy and determine what works best for generating actual acquisition.

2 . Increase demand before the CTA

Stir up users By providing them with opportunities to participate, you can make them feel committed to your product or service, which boosts future acquisition efforts.

3. Use the data from your content that converts better.

Compare your Google Analytics to discover any posts that have comparatively high conversion rates but relatively little traffic. What is it that those pages offer that encourages conversions?
More well-liked pages may include elements you can replicate, whether a word, product details, or CTA style.

Additionally, try methods for improving your high-converting pages to increase traffic and conversions.

Read Deeper : How to start Optimize your Onpage SEO

4. Test CTAs used outside of content.

While in-line CTAs can prove effective, it's a good idea to experiment with other page placements such as the sidebar, take-over, top-nav drop-down, and top-of-page banner.
It's essential to track both the conversion and bounce rate. If the former is increasing at a slower pace than the latter, you can safely end the test early and with the next.

5. Examine various offers

It's not required to be a hard sell (though you could try something like on a product page, offering to send alerts for price drops in exchange for sign-ups).
You may obtain a number of email addresses by developing a more gentle lead magnet or giveaway. Try freebies such as event guides, newsletters, and the like, especially one relevant to the page's content.